I eat filet mignon and I'm nice and young

Best believe I'm number one
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Once every 12-18 months or so, Wieden + Kennedy starts a new school year with twelve talented people from all over the world who are brought to Portland as a sort of artist-in-residency-meets-postdoctoral advertising boot camp. My understanding of the very mysterious and prestigious little “experimental school” is that you function as interns but collaborate on everything as a group, and get to work on actual W+K clients as well as special projects.

I would love to attend the program. I would love to soak in that creative whirlpool for a period of time and let it wash over me.

In order to be considered, I have to apply to the program by sending in something that fits into a 9x12 envelope. The brief specifically is “surprise the shit out of us!” but I know from looking at the last round of submissions that made the cut last year that one thing that tied them all together, aside from creativity, was wit. I can’t just send crazy creative shit. I need to prove I’m clever-ish.

The concept I like so far is:
“I like 40% of my ideas, and follow through o 20% of those. I hope by attending WK12 I can improve those numbers.”

The execution therefore will consist of 100 ideas, 60 of which are creatively and humorously bad, 40 of which are worthwhile, and 8 of which I will need to actually execute.

Bad ideas so far (and this should be easy, but it’s not):
Honey mustard cupcakes
Homeless chow

Ideas I liked but never executed:
Breakfastar Galactica made of waffles with sausage landing bays
Pencil skirt actually made of pencils

Ideas both liked and executed
Sending the mayor of Los Angeles elephant origami to ask him to send Billy the Elephant to a nature sancturary
Watercolor portrait cards of all my friends that hold matching earrings
Gun cookies, which we made for Andre for his birthday in March
My portfolio will maybe function as one “executed idea”

Idea leads
Something to sell ads through non-traditional outlets
Rock opera about the Smurfs
Finger puppets that are regular puppets that hang from your fingers by strings
Crafty stuffs: tea cozies, arigumi and felting and embroidery.

Or maybe it should be 100 ideas for what to send to WK12?

!!!!

Where are all my ideas?! I have more. Where are they?

The benefit of working in a collaborative environment is that the sum is greater than the parts. Being in class and working with a partner has always made my ideas better. But in this I am completely alone.

I don’t know, I don’t know, I don’t know. I’m scared and excited, but mostly scared. Being timid is part of my personality too. I can’t really be someone I’m not, but I do need to be the best version of myself. Generating ideas for idea’s sake is exhilarating, but with a deadline like this it is only nerve-wracking.

Anyways, I do need to put pen to paper. When Andy flies out on Sunday I guess I’ll have the apartment to myself for the first time ever. I have to finish Twilight book one and make some presents, but mostly I need to actually work on this.

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Yes, I am aware that this post makes no sense.