So back in April I purchased the CVS One-time-use digital camcorder for research for ad school. The camcorder can film up to 20 minutes of video, has youtube-quality picture capability and pretty much only picks up the voice of the cameraman, or sometimes the loud barks of killer seals within a close vicinity. For instance, Andy is being quite witty while paddling the kayak up front, but the mic only picks up Beth's high-pitched squeals.
Once you've filled up your 20 minutes, or as in my case, used up the internal battery, you take the $30 camera to CVS and pay an additional $15 for processing. You end up with a $45 CD of crappy little videos that you can subject people to via email or youtube. Or your blog.
I think the most popular use of the camera is for kids to attach it to rockets and film the ensuing explosions, or do things like tie it to their dogs or tape it to bouncing balls and launch them down stairs producing very amusing headache-inducing films. Computer nerds are also fond of doing computer nerd things with it like hacking into the little hard drive and finding a way to access the videos without ever taking it back to CVS. Way to stick it to the man, computer nerds!
The video above was shot during Andy's spring visit to LA. We went on a kayaking excursion in Marina del Rey and took the camera along.
In the end my partner and I focused on the practical aspects of a one-time-use camcorder. Looking back, it would have been more fun to do some parody projects involving famous viral videos or create a fake character who got famous thanks to youtube and CVS. Something connecting the trashy videos and the disposable nature of the camera.
Oh well.
You can view the final print campaign here.
Jan 8, 2008
Broadcast Yourself
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3 comments:
OH MY GOSH. That sea lion almost killed you two!!! But its one of those animals that when you see them you think "AWWW CUTENESS... LETS CUDDLE!" that if it did attack, it would almost be forgivable. Almost. Its that CUTE. :)
I remember that sea lion being much bigger, fatter and angrier. Also I'm pretty sure Beth freaked out a lot more than she did. Although she's still a ruthless warrior-knight of the high seas!
no matter how many times i watch that it makes me laugh SO HARD! so funny...i love when you can hear beth go "awww..." as the boat approaches the seemingly adorable sea monster.
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